Brief

This project was sponsored by Huawei. Based on Huawei's newly released Harmony OS and whole-house smart home system, our team develops new opportunities and evidence-based design solutions. I acted as design lead from concept to execution, focusing on UI/UX design and conducting comprehensive user research from end to end.

Team

My Role

Timeline

Deliverable

1 Project manager
3 Product designers
1 Visual designers
1 Business Analyst

Product designer

8months
2021.01-2021.09

0 to 1
Mobile design

Vocal Space is a virtual show application focused on improving the interactive experience for audiences to enjoy concert at home

Overview

Audiences can create their own entertainment space to set up smart furniture in advance.

When watching online show, It will connect multiple devices, and switch scenes in real-time according to the performance rhythm to create a multi-scene immersive experience.

Audiences’ data will be recorded to customize the personal special memory.

The audiences fail to get immersive experience from the online show

Problem statement

Against the backdrop of the global epidemic, online shows have become a new form of entertainment. The remote stage, limited interaction, and lack of equipment support make it impossible for users to get enough satisfaction and pleasure in online shows.

How might we develop an innovative virtual show product and smart home service that improve audio-visual experience, enhance interaction, and expand associated services?

Desk Research

Harmony OS is a distributed operating to collaborate and interconnect with multiple smart devices collaborate and interconnect with multiple smart devices on the Internet of Thing ecosystem

We learn about Huawei's technical capabilities through technical, academic documents, and video materials to have a clear understanding of what we can apply in show scenarios

About Smart Home System

To get to know user’s virtual show experience, my team conducted 25 in-depth interviews. The questions provided a framework for our research, competitive analysis, and user testings.

Research Plan

About Virtual Show

Qualitative Research

To understand user preferences and figure out the main factors that affect the concert experience, we distributed questionnaires in fan communities, concert forums, and video playback platforms.

Final Concept

Users can quickly view information and services related to upcoming concerts from the homepage.

Home Page& quick check the show

Customization

Show recommendation & information

Fantastic shows are recommended to users based on their preferences, and they can experience the scene before purchasing tickets.

Build a sense of belonging by creating fans group and sharing show experience in our online community.

Connection

Find fine things happening on public

Experience the show scene in advance and set the equipment parameters for the show, so that users can get a personalized viewing experience.

Set show scenes that suit personal preference

Customization

Set show scenes that suit personal preference

Experience the show scene in advance and set the equipment parameters for the show, so that users can get a personalized viewing experience.

Creation

Connection

Find new friends with similar interests based on matching algorithm

Through the emotional collecting and preference setting in the show, recommend potential friends with common interests to build a bridge of communication.

Emotional, vocal and physical data from the concert gives users a new way to recall the concert. In addition, exclusive sound balls are generated as gifts for users based on these data.

Customization

Gifts & Data review

Learning

Defining to scoping is essential for insightful goal-setting

It's essential to balance the technical system with a deep understanding of our users, particularly those interested in virtual shows. Investing substantial time in research, interviews, and synthesis has been invaluable, enabling us to identify key initial steps to support users effectively on their journey.